☼ RECYCLED ☼ SUN SMART ☼ BEAUTIFUL ☼ SUSTAINABLE ☼ MADE IN AUSTRALIA ☼
ABOUT US
OUR FOUNDER
From me and the sea.
The Waverley Wrap Wrashie® was dreamt up by me late in 2020. Having spent too much of my life without sun protection, I started to realise (mostly too late!) that I needed that to change. But I have always hating pulling wet rashies over my head, and zips are also not my friend. Plus - so many rash vests are just not very stylish or cool; I had many friends tell me that they don’t wear rashies because they don’t like how they look (and I concur). I started to think that a wrap rashie seemed like such an obvious solution - my husband Glen agreed and so together we embarked on the Waverley journey. After 12 months designing, perfecting, testing and retesting - the Wrashie was born.
Given my background in sustainable fashion (as the founder of Peppermint magazine), making sure that Waverley was created as a slow, sustainable, inclusive and ethical brand was a must. It hasn’t been an easy journey, as clothing production in Australia is a tricky road to navigate. I’m eternally grateful to the immensely talented Thuy Nguyen of Fashion360 who worked with me to help bring my little label to life. Her fierce fussiness matched my picky perfectionism and she helped me produce Waverley with the highest standards possible.
So why Waverley? I grew up in the suburb of Waverley in Invercargill, NZ, and went to Waverley Park School. I did competitive swimming when I was young and have always felt that being in - or near - water soothes my soul.
I’m super excited to share my unique Wrashie with the world - I know it has stylish, sustainable sun safety all wrapped up.
Kelley xxx